Meet Carla Peay Hesseltine, featured speaker for POWER’S 2nd Annual Women’s Event.
Carla is the owner and chief cupcake baker for Just Cupcakes in Virginia Beach and was the first Virginia competitor in Food Network’s, Cupcake Wars this past summer. She followed that up by returning to Cupcake Wars for an all-star match later in the year.
In 2011 Hampton Roads Magazine bestowed upon her the judges’ choice award for Best Cupcake Flavor in Hampton Roads. In 2012 Virginia Living Magazine voted Just Cupcakes as the best cupcakes in the Eastern Region.
Just Cupcakes are the official cupcake of the Annual Neptune Festival and were served at the Governor and Mrs. McDonnell’s annual staff Christmas Party in Richmond, Virginia.
Also, Hesseltine was tapped to serve on Congressman Scott Rigell’s Small Business Advisory Board. She also serves on the FBI Citizens Academy board and is active with the VBSPCA, Equi-Kids and other local groups.
Building on that, this past summer, Carla was invited and attended the Virginia Women in Business luncheon at the Governor’s mansion and was named one of Inside Business’ Women in Business for 2011.










