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Archive for October, 2011

Holiday Photo Tips (Video)!

Posted by JC Plus 1, Inc. on October 31, 2011

“During the holidays you usually have lots of family in town, which makes it a great time to take some family photos. Ritchie Gregory of R. Gregory Photography give’s the at-home photographer a few tips:

· Background- simply, de-clutter, watch for reflections, outside is great
· Lighting- Inside-use a bounce flash. Outside- look for some open shade.
· Posing-Stand people for sliming effect, lean forward, hug at the end
· EXPRESSION is everything
· Post production- retouching, nip/tucks, wrinkles or lines removed”

Watch the VIDEO NOW via The Hampton Roads Show.

Please Note: Ritchie Gregory is a local member of the Virginia Beach Chapter of JC Plus 1, Inc. and supports small business in America! Ritchie is also on the POWER Committee for professional business women.

Keywords: JC Plus 1, Inc., jc+1, job creation plus 1, photography, holidays, gifts, family, small business, economy, jobs, America, membership, business development, and marketing.

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Marketing & Core Values for Small Business Owners

Posted by JC Plus 1, Inc. on October 28, 2011

“Here’s a 7 minute video that Steve Jobs made a number of years ago when he returned to Apple. It is on marketing and values. I plan on showing this to my staff when we do our 2012 business planning session in the next few weeks. I believe it is a great kickoff for the virtues of thinking outside the box, having a vision, and taking a quantum leap with practice acquisition”, Larry Kushner, JC Plus 1, Inc. Chapter Leader for Hartford, CT.

Keywords: Steve Jobs, Larry Kushner, Hartford, CT, apple, jcplus1, inc., job creation plus 1, jobs, economy, money, marketing, values, tips, resources, national, business development, mentoring, organization, small business, employees, and jc+1.

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Webinar on 11/2: How Trustworthy is Your Website? Live critiques with Tim Ash and TRUSTe

Posted by JC Plus 1, Inc. on October 28, 2011

Your mother was right: first impressions do matter.
Is your website projecting an image of trustworthiness and credibility?

Register Now!

You won’t want to miss this live webinar sponsored by TRUSTe, an online privacy seals and services provider. Listen in as Tim Ash, author of the Amazon.com bestseller “Landing Page Optimization,” and TRUSTe’s Andreas Ryuta Stenzel spend an hour evaluating landing pages based on Tim’s “Four Pillars of Trust”.

Submit your own site for review, or just listen in while your colleagues sit in the hot seat. You’ll learn how to increase your conversion rate by applying the Four Pillars to your own site, and see live examples of sites that are doing this well–and not so well.

Whether you’re marketing to businesses or consumers, you won’t want to miss this engaging and interactive session.

Come to this session armed with your questions. You’ll be able to submit questions directly to our panelists for a live Q&A session during the hour.

Sponsored by TRUSTe

For more information, and to register, click here:

Can’t make it on November 2nd? No problem! Retail Online Integration webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.

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“Tailor Your Image” Fashion Advice for Today’s Small Business Owner

Posted by JC Plus 1, Inc. on October 27, 2011

Author Note: Keith Thorogood is the founder of Wolf Gate Clothiers which serves male and female executives worldwide. He has over 20 years experience in customizing “success” wardrobes where each piece fits together and has a purpose. He can be reached at 757-484-3576 or on Facebook. Keith is also a new member of JC Plus 1, Inc. and resides in Virginia.

Most men (and women!) look in the mirror daily and see themselves as they were 10, 20 and even 30 years ago forgetting to realize that is not who they are today. They don’t drive the same automobile nor have the same education. There interests in sports and places torelax have changed. But most importantlytheir position in life is all together different. They have grown in all areas of business and family except how they dress. Many a man’s image or personal branding doesn’t reflect their current success because of the shopping habits they began their careers with. They have continued the same habits, such as:

• Having 8 suits but only 3 fit properly and are worn weekly;

• Shopping once every 2 1/2 years with no plan to buy stuff;

• Only wearing white shirts because it’s easy;

• Overcleaning an already limited clothing supply which then lose their shape;

• Not understanding what business casual really is for business;

• Keeping every necktie they’ve ever had and wearing them hoping that they look “okay”;

• Settling for an improper fit and poor quality in their clothing.

One of the purposes of dressing well is to build value in the eyes and mind of the beholder. Whether we like it or not, society is visual so we should take the time to put forth our best. Another benefit of dressing well (something that isn’t stressed often enough) is the confidence you gain from taking the time to build value by investing in better suits, shirts and accessories that reflect the person you’ve become. You can’t put a price on confidence because its power is far reaching and it is more of what we need today.

Today – at this moment – is a great time to decide to reinvent your image and the way the world perceives you and, more importantly, they way you see yourself. Below are a few good habits that can get you on the road to the image you deserve:

• Buy the garment once by spending the most you can. You will take better care of it and will look forward to wearing it.

• Donate what doesn’t fit or doesn’t make you feel great because it releases the clutter in your mind.

• Build your wardrobe by making additions 2 times per year with a professional clothier.

• A starter wardrobe should have 3 weeks worth of clothing:

– 10-12 suits

– 3-5 sport coats and pants

– 2-3 blazers

– 1 tux

• Hard to fit men and women should have their clothing custom made.

• Remember that you deserve it and it is the best gift you can give to your family, company, peers, and, mostly, yourself.

Dressing with confidence can help to take you anywhere you want to go, do or be. Today the world needs more confident leaders to be that beacon of light and hope

as history is being made. It’s a great time to reflect your style.



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“Ride out the roller coaster: How your small business can thrive despite economic uncertainty”

Posted by JC Plus 1, Inc. on October 26, 2011

“Ride out the roller coaster: How your small business can thrive despite economic uncertainty” by: Rieva Lesonsky was featured via  The Small Business Navigation System from Cox Business and discusses money, management, marketing, and technology.

Ride out the roller coaster: How your small business can thrive despite economic uncertainty

Is a double-dip recession in the cards? Hopefully not, but just in case, there are some smart moves small business owners can make now to not only survive, but thrive—even in lean times. 


Watch cash flow like a hawk. Pay particular attention to your accounts receivables and follow up immediately with customers whose payments are late.

Audit expenses. Go over costs for travel and entertainment, utilities, subscriptions, memberships and other “little expenses.” It’s time to tighten the belt again.

Explore financing. Estimate cash needs you may have in the near future. Then investigate possible sources of funds. If it makes sense to do so, try to get the money now.

Get your business finances in order. Get your business’s credit report for free at Experian.com. Good credit? Keep it that way. Bad credit? Get started repairing it.


Keep employees happy. Your workers are worried and they need a dose of motivation to stay productive. Offer whatever nonfinancial incentives you can, whether it’s flextime, comp time or just having more fun in the office.

Plan ahead. If you do need to cut payroll, how will you do it? Can you avoid layoffs by shortening everyone’s hours or instituting blanket pay cuts or salary freezes? Hope for the best, but prepare for the worst.

Investigate options. What if you need to ramp up suddenly? Explore low-cost hiring options such as interns, independent contractors or temporary workers. Just be sure you know the legal ins and outs of each option.


Get social. If you’re not already doing so, take advantage of social media to market your business. Whether it’s Twitter, LinkedIn or Facebook, there’s a tool tailored for each type of business—and they cost nothing but time.

Improve your customer service. In lean times, customer loyalty diminishes. Make sure you provide standout customer service, so they’re not more tempted to leave.

Keep in touch. In times like these, you really need to know what your customers are thinking, doing and worrying about. Be present in your store, office and online to ask them what they want and if you’re helping them.


Update your tech. It may seem counterintuitive, but upgrading your technology is a smart move right now. Prices are low and having all your systems “go” can give you a competitive edge.

Think free. There are countless free or low-cost online services for entrepreneurs that eliminate the need to buy software and the accompanying hassles. Check into tools like Basecamp, YouSendIt and Google Docs to help you collaborate, for example.

Get mobile. Smartphones have become indispensable for entrepreneurs and, depending on your business, a tablet may be a worthwhile investment for doing business on the go.

Footnote: Rieva Lesonsky is CEO of GrowBiz Media, a communications company offering custom content and expert insight designed to help entrepreneurs build their businesses and achieve success. Lesonsky spent 26 years at Entrepreneur magazine, where she worked her way up from a research assistant to editorial director. A native of New York, Lesonsky is the author of Get Smart and the best-selling Start Your Own Business, and co-author of the books Young Millionaires, Ultimate Book of Franchisingand 303 Marketing Tips. She served on the Small Business Administration’s National Advisory Council for six years. The SBA also honored her as a Small Business Media Advocate and a Woman in Business Advocate. She is a nationally recognized speaker and appears often on MSNBC’s “Your Business” program. Visit her site at www.smallbizdaily.com 




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Social Business: You’re Doing It All Wrong

Posted by JC Plus 1, Inc. on October 25, 2011

“Just as greenwashed companies made only cosmetic nods at sustainability, socialwashed companies are social only to the extent that they have a Fan page, a Twitter handle or a Linkedin group. But incorporating social into a business isn’t just a matter of launching technology. To be a social enterprise, a company needs to embrace transparency as a guiding principle for business and engage in conversations with customers whenever and wherever they are talking. Some executives say they fear exposing their brand so openly, but protecting a brand can’t come from trying to control the conversation.” Read the entire article, “Social Business: You’re Doing It All Wrong” via Forbes.

Keywords: JC Plus 1, Inc., job creation, jobs, economy, POWER, business develpment, social media, marketing, tips, resources, and national, acquisitions, valuation, succession planning, transition and events.


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POWER for Professional Women

Posted by JC Plus 1, Inc. on October 24, 2011

POWER for Professional Women published event pictures from the kick off event on 09/27/2011. View them now!

Please note-original article appeared on September 29th, 2011: http://wp.me/p1pGMg-4V

JC Plus 1, Inc. (Job Creation Plus 1), a local small business owner support organization, announced their newest division for motivated women. POWER, which stands for Power of Women Exchanging Resources, gives professional women the opportunity to connect with other powerful women to share helpful and educational resources.

To kick start this new division, JC Plus 1 hosted a POWER Forum for local professional women on September 27th at the Contemporary Art Center of Virginia Beach. The event included powerful speakers from the Hampton Roads Business Community including; Martha O’Gorman-Chief Marketing Officer at Liberty Tax, Gordon D’Angelo-Chairman/CEO of NEXT Financial Holdings, Inc., Tanya Bullock and Wanda Cooper of Bullock and Cooper Attorneys at Law, and Carine McCandless- local entrepreneur, writer and advocate.

Women looking to start a business, grow an existing business, climb the corporate ladder or find balance as a professional woman in today’s world can look to POWER for resource support and guidance.

For more information visit: www.JCPlus1.com/power, or call (757) 227-9822 or (888) 527-5871. Join the POWER Facebook group today!

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Try These Ten Startup Work Relationship Strategies

Posted by JC Plus 1, Inc. on October 24, 2011

“Jan Yager, Ph.D., an author and speaker on this and related subjects, outlines in her latest book “Productive Relationships: 57 Strategies for Building Stronger Business Connections.” From my experience and hers, here are ten top relationship strategies for people in startups.” Read the entire article Try These Ten Startup Work Relationship Strategies, via Martin Zwilling, Forbes.

Keywords: JC Plus 1, Inc., job creation plus 1, POWER, jobs, economy, small business, owners, resources, tips, national, business development, and marketing.

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Entrepreneurial Words of Wisdom From the Trenches

Posted by JC Plus 1, Inc. on October 21, 2011

“I don’t think anyone proclaims to have any silver bullets, but there are common failure threads that appear all too often. There are many books written about failure in startups, and I don’t recommend any of them. I prefer the more positive approach of getting you better prepared up-front, like the new book “It’s Your Biz” by Susan Wilson Solovic.

Susan has years of experience in the small business trenches, and really focuses on what it takes to succeed, with realistic caveats, including an excellent summary of words of wisdom categories that every entrepreneur should review.” View the categories here: Entrepreneurial Words of Wisdom From the Trenches via Forbes.

Keywords: JC Plus 1, Inc, job creation plus 1, jobs, economy, tips, resources, Chapter Leaders, business development, and marketing.

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10 Secrets of Successful Leaders

Posted by JC Plus 1, Inc. on October 20, 2011

“Leadership is one of the areas that many entrepreneurs tend to overlook, according leadership coach John C. Maxwell, whose books include The 21 Irrefutable Laws of Leadership (Thomas Nelson, 1998) and Developing the Leader Within You (Thomas Nelson, 1993).

“You work hard to develop your product or service. You fight to solve your financial issues. You go out and promote your business and sell your product. But you don’t think enough about leading your own people and finding the best staff,” Maxwell says.” Read the entire article 10 Secrets of Successful Leaders via Entrepreneur.

Keywords: JC Plus 1, Inc., job creation plus  1,  jobs, economy, small business, jcplus1.com, members, chapter leaders, leadership, skills, tips, and resources.

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