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National shopping event on Nov. 26 supports small retailers

Posted by JC Plus 1, Inc. on November 1, 2011

National shopping event on Nov. 26 supports small retailers 


“A small business initiative scheduled for the nation’s busiest shopping weekend aims to keep cash registers humming at mom-and-pops throughout the United States. The second annual Small Business Saturday is Nov. 26. sandwiched strategically between Black Friday and Cyber Monday, the event uses discounts, promotions and the power of social media to encourage shopping at locally owned, independent retailers. Those retailers have suffered a decline in their national market share, which dropped by 11 percent between 1990 and 2009, according to an American Express OPEN study.

OPEN, which handles AmEx’s small business accounts, organized the first Small Business Saturday in 2010. This year, the initiative’s bustling Facebook page is building up to Nov. 26 with promotions for consumers and retailers alike. Merchants can download marketing materials, try for $100 in free Facebook ads and get tips on attracting
customers. Last year, more than 100,000 small businesses downloaded in-store signage, logos and other materials; 10,000 signed up for the free ads.

For consumers, American Express will offer a $25 statement credit for members who register their AmEx cards and spend at least that much at a qualifying small business on Nov. 26. Last year, 200,000 AmEx customers registered their cards for the $25 bonus. This year, FedEx will give away 30,000 American Express gift cards, each worth $25, on Facebook, plus an additional 10,000 to FedEx customers. Other corporate supporters include Clear Channel Radio, whose CEO pledged to promote Small Business Saturday on the company’s 850 stations, and Google, which is helping small retailers create “My Business Story” videos online.

For details, visit Small Business Saturday’s Facebook page or website.”

Article by: COX Small Business Navigation Program

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