JC + 1 (JC Plus 1, Inc.)

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Social Business: You’re Doing It All Wrong

Posted by JC Plus 1, Inc. on October 25, 2011

“Just as greenwashed companies made only cosmetic nods at sustainability, socialwashed companies are social only to the extent that they have a Fan page, a Twitter handle or a Linkedin group. But incorporating social into a business isn’t just a matter of launching technology. To be a social enterprise, a company needs to embrace transparency as a guiding principle for business and engage in conversations with customers whenever and wherever they are talking. Some executives say they fear exposing their brand so openly, but protecting a brand can’t come from trying to control the conversation.” Read the entire article, “Social Business: You’re Doing It All Wrong” via Forbes.

Keywords: JC Plus 1, Inc., job creation, jobs, economy, POWER, business develpment, social media, marketing, tips, resources, and national, acquisitions, valuation, succession planning, transition and events.


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